Whitepapers

Best Practices and insights into topics all around creative media. Written by industry experts and well known faces of our industry. 

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Whitepaper: Creative Workflow facilitate don’t regulate by Theresa Regli

Creative processes are rarely linear. Rather, creativity tends to be organic, fluid, and collaborative – and often, inherently inefficient. It is not to be rushed. This is anathema to the business world, where time to market can make or break a product’s success. Perhaps that’s why the American artist Jeff MacNelly once said, tellingly, that the best thing for his creative process was “a deadline”.

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White Paper

Whitepaper: Packaging Content Management

Rapid innovations and changes have become constants for brands and their packaging during the past few years— and there seems to be no end to this trend. As expectations for a better customer experience and engagement reach greater heights, online shoppers continue to wait for speedy, accurate deliveries. 

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