Schedule a Demo Brands and the Essential Importance of Digital Asset Management The concept of brand “presence”, and its reach and diversity of meanings as never been stronger. Each week, numerous stories emerge to tell a brand’s story, or assert a form of engagement as
Creative processes are rarely linear. Rather, creativity tends to be organic, fluid, and collaborative – and often, inherently inefficient. It is not to be rushed. This is anathema to the business world, where time to market can make or break a product’s success. Perhaps that’s why the American artist Jeff MacNelly once said, tellingly, that the best thing for his creative process was “a deadline”.
As we know, operating a retail business of any kind and size requires, among many things, tight control of costs. This means careful oversight in merchandising, in-store operations, finance management, and many other areas.
Rapid innovations and changes have become constants for brands and their packaging during the past few years— and there seems to be no end to this trend. As expectations for a better customer experience and engagement reach greater heights, online shoppers continue to wait for speedy, accurate deliveries.