11
Jan

Creative Workflow facilitate don’t regulate

Creative processes are rarely linear. Rather, creativity tends to be organic, fluid, and collaborative – and often, inherently inefficient. It is not to be rushed. This is anathema to the business world, where time to market can make or break a product’s success. Perhaps that’s why the American artist Jeff MacNelly once said, tellingly, that...
Read More
11
Jan

A Case for Automating Retail Marketing Workflows

As we know, operating a retail business of any kind and size requires, among many things, tight control of costs. This means careful oversight in merchandising, in-store operations, finance management, and many other areas. However, there is one production area that seems to be overlooked at times, although it significantly impacts the success of sales—creative...
Read More
8
Jan

DALIM SOFTWARE demonstrates DALIM ES marketing workflow solution for the first time at NRF 2019, booth 233

DALIM ES offers retailers quicker, and less expensive production of marketing materials with a collaborative system that involves everyone in the promotional supply chain DALIM SOFTWARE (www.dalim.com), makers of highly efficient, scalable software solutions for the creation, production and management of cross-media content for retailers and brands, will be demonstrating DALIM ES on booth 233...
Read More
23
Nov

Packaging Content Management

Packaging continues to be an extremely important component of the marketing mix. It also requires a tremendous amount of attention throughout the supply chain, from the brand to the retailer, up to the impact to shoppers. In this paper, we will investigate the recent challenges of packaging to understand the requirements of brand owners to...
Read More
21
Nov

Packaging Content Management

Packaging continues to be an extremely important component of the marketing mix. It also requires a tremendous amount of attention throughout the supply chain, from the brand to the retailer, up to the impact to shoppers. In this paper, we will investigate the recent challenges of packaging to understand the requirements of brand owners to...
Read More
1 2 3 37