11
Jan

Creative Workflow facilitate don’t regulate

Creative processes are rarely linear. Rather, creativity tends to be organic, fluid, and collaborative – and often, inherently inefficient. It is not to be rushed. This is anathema to the business world, where time to market can make or break a product’s success. Perhaps that’s why the American artist Jeff MacNelly once said, tellingly, that...
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11
Jan

A Case for Automating Retail Marketing Workflows

As we know, operating a retail business of any kind and size requires, among many things, tight control of costs. This means careful oversight in merchandising, in-store operations, finance management, and many other areas. However, there is one production area that seems to be overlooked at times, although it significantly impacts the success of sales—creative...
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8
Jan

DALIM SOFTWARE demonstrates DALIM ES marketing workflow solution for the first time at NRF 2019, booth 233

DALIM ES offers retailers quicker, and less expensive production of marketing materials with a collaborative system that involves everyone in the promotional supply chain DALIM SOFTWARE (www.dalim.com), makers of highly efficient, scalable software solutions for the creation, production and management of cross-media content for retailers and brands, will be demonstrating DALIM ES on booth 233...
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23
Nov

Packaging Content Management

Packaging continues to be an extremely important component of the marketing mix. It also requires a tremendous amount of attention throughout the supply chain, from the brand to the retailer, up to the impact to shoppers. In this paper, we will investigate the recent challenges of packaging to understand the requirements of brand owners to...
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21
Nov

Packaging Content Management

Packaging continues to be an extremely important component of the marketing mix. It also requires a tremendous amount of attention throughout the supply chain, from the brand to the retailer, up to the impact to shoppers. In this paper, we will investigate the recent challenges of packaging to understand the requirements of brand owners to...
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21
Oct

PACKAGING AND MARKETING MANAGED TOGETHER. FINALLY.

DALIM SOFTWARE will demonstrate at ALL4PACK 2018 booth 6K151 26-29 November 2018 his solutions to merge label and packaging production-together with marketing projects-with DALIM ES and DALIM TWIST, Easy collaboration and annotation, from artwork automation to proofs along with digital asset managementtoorganize and publish to all channels highlight a complete packaging and marketing production platform. Whether...
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21
Oct

L’intelligence artificielle pour transformer les organisations ” un vrai moteur de croissance pour les marques ?

De récentes études montrent que les actifs sont résolument curieux et optimistes à l’égard de l’Intelligence Artificielle. Au delà du simple effet marketing, l’IA est en train de révolutionner l’ensemble des métiers, annonçant un vrai bouleversement des enjeux industriels (Business 4.0). Le digital est au coeur des ces enjeux puisque l’IA est source de génération...
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