Edipack is a prepress organisation located close to Lyon. They have been working principally for the agri-food and pharmaceutical industry since 2003. Its co-founder, Patrick Clavaud, chose ES 3 years ago, to allow his clients to approve the conformity of files online, without needing to send PDFs back and forth via email.
What are the benefits of having ES in your system?
Above all: the simplicity of implementing workflows. We are a small business and we didn’t want a dedicated person for hot folder management. Moreover, DALIM SOFTWARE offers a licence according to the number of simultaneous connections, whereas other editors charge per click, which is much harder to control. This licence is easy to evolve, based on the growth in the number of users. And for our clients, ES also serves as a database, as all the PDFs are stored in the platform, which allows them to find them again and review the progression of old files.
In the simplest and most fluid way possible: We receive a file from an agency, to be transformed into a contractual print file; we ensure it meets the technical requirements for prepress and photoengraving; then we send it to the client’s marketing department for approval, followed by their legal department. There are therefore three stages of approval in the workflow.
Some businesses include up to seven or eight people in the approval stages, but it has to be said that this complexity is detrimental to productivity. The simplest format would be: 1 person for marketing, 1 person for legal matters, and 1 final decision-maker.
Are there typical types of ES users?
There is always a marketing and a legal team, but other than that it varies: one company might want to add a check for a type of cutting, another might want quality control or legal checks (for example for the texts or the ingredients). Further on, each marketing department will want to add approval by their product manager. The variations are more to do with the structure of the company than the type of business activities. The advantage of DALIM SOFTWARE is its flexibility; we create approval flows that are adapted to the clients’ requirements.
What kind of feedback do you get from them?
None of them want to go back. ES saves a project coordinator from having to run through the corridors with their printed PDF in their hand, in order to liaise between departments! Moreover, new clients who are already aware of online approval also want to be on our platform. ES is therefore a commercial advantage for us.
Does ES have an impact on their process?
Of course, because it is more controlled. It follows the order defined when the workflow is created. Before ES, for some of our clients, this approval process was, let’s say…freer! But the important thing is that the DALIM SOFTWARE workflow doesn’t impose a methodology on them, it flows with their organisation, running alongside it.
You don’t charge for ES. How do you get a return on your investment?
Above all in terms of customer loyalty. For our clients, the online approval service is a means to check the progress of a file, at any time of the day. For us, these records also allow us to verify invoices, because all the corrections requested are recorded: the amount of time taken, the files sent back and forth, the number of printed proofs. This can serve as a bargaining chip when there are too many corrections.
You use the HTML5 interface. Can you tell me a bit about that?
It’s a big step forward. One of the problems with Java was the number of updates it required. Additionally, the network administrators for big accounts didn’t like using Java very much and above all: it took a very long time! Loading, connecting, viewing… We had already moved to DataCenter to improve our output, and we still notice a difference: HTML5 is much more fluid. Some of our clients, who were hindered by Java, have returned to the platform thanks to HTML5.
What other product developments do you hope to see?
We’re particularly on the look-out for a tool allowing us to turn pages upside down, which will be very useful for reviewing packaging. We’re also awaiting the option to modify an approval circuit mid-process, which is the result of combined development between DALIM SOFTWARE and our provider Pixel Tech.
Interview carried out by Didier Destabeaux