Euro RSCG London

22
May

Euro RSCG London

The London office of Euro RSCG Worldwide, using DALIM SOFTWARE’s TWIST as the backbone of its prepress department, doubled production revenue and slashed cycle times.

Six years ago, EURO RSCG Worldwide, one of the world’s largest marketing and creative agencies, brought prepress functions in-house at its London head quarters. Rowan Ferraz, appointed to head the prepress department, says “My brief was to build a full service prepress facility within the agency, as an addition to the production studio, utilizing existing resources.”

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A veteran of the graphic arts industry, Ferraz turned to Turning Point and DALIM SOFTWARE’s TWIST to accomplish his directive. Up and running within a year of Ferraz’s arrival at the agency, TWIST has done “everything it was designed to do,” says Ferraz. “It automated the workflow, from creative to final output, letting us undertake the task of doing high level prepress in a creative studio environment.” “It removed the need for ‘outsourcing’ and cut approval times”.

The TWIST workflow generates high and low res PDFs on the fly. It also implements file management and handles specialist color management through its integration with Alwan Color Hub. In addition, it performs preflights, proofing and status notifications via email.

A veteran of the graphic arts industry, Ferraz turned to Turning Point and DALIM SOFTWARE’s TWIST to accomplish his directive. Up and running within a year of Ferraz’s arrival at the agency, TWIST has done “everything it was designed to do,” says Ferraz. “It automated the workflow, from creative to final output, letting us undertake the task of doing high level prepress in a creative studio environment.” “It removed the need for ‘outsourcing’ and cut approval times”.

The TWIST workflow generates high and low res PDFs on the fly. It also implements file management and handles specialist color management through its integration with Alwan Color Hub. In addition, it performs preflights, proofing and status notifications via email.

The production staff of 14, with no experience in prepress, creates advertisements to exact specifications. When TWIST was first implemented, “We were asking existing staff to perform tasks that they hadn’t done before,” explains Ferraz. “They couldn’t have done it without the help of TWIST, which doesn’t require a high level of prepress operator knowledge to produce quality prepress output. The automation allows high quality of file integrity on output regardless of the input file.”

The workflow is very straightforward. Incoming files are embedded with xml job tickets containing file names which act as triggers, directing TWIST to perform the correct processes for a particular file, such as what type of file format, or what type of color output is required. On approval of advertisements, TWIST releases the file and the job ticket then goes on to drive further integration with a web based ad delivery system.

From the user’s point of view, says Ferraz, “The beauty of this scenario is that the user only needs to input the file into TWIST and the automation does the rest. From input of file all prepress processes are performed right up to final delivery. Integrating TWIST with Alwan Color Hub has sped up the overall workflow, offsetting intensive color management tasks and letting TWIST do everything else it needs to do.”

Once files are to a client’s specifications, a proof is generated using GMG ColorProof, also seamlessly integrated in the TWIST workflow. TWIST automatically generates emails for internal approval and on approval to notify agency and client.

“A high percentage of our work involves tight deadlines, especially the ads we produce for newspaper campaigns,” says Ferraz. “We might have to supply ads to multiple newspapers in a short space of time, so we have to potentially adapt different versions of artwork. Color management has to be applied, proofs generated and the file delivered to the publishers.”

Because of TWIST, Euro RSGG London can have an approved creative by lunchtime and to the newspaper by 5:00 pm the same day.

“There is a limited time for approval of creative,” says Ferraz. “If we didn’t have TWIST we wouldn’t be able to produce files on time. We wouldn’t be able to operate in our current environment.”

Bringing the prepress services in-house, Euro RSGG London ended up doubling its production revenue and workload from prior years, without employing extra personnel. “TWIST has given our agency a profit center with a minimal amount of effort and investment,” says Ferraz.

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