Publishing today is still about organized quality content on any kind of media, but this is just about were the analogies of intents over the two last centuries stop. How your content is going to make it to paper, personal computer, flat screen TV, E-Reader or smartphone will make the difference between profit and loss.
Putting a magazine together is about marrying advertising and editorial content and while content management becomes central to your multichannel strategy, channel specific contingencies hamper your movements. While IT services can and will master the web and maybe also the “E” supply chain, it often alienates the classic print production with its specific processes. For example, XML text extraction and hyperlinks are crucial for E-Readers experience, while color accurate approvals and print specific color transformations are necessary to go to press.
As a centralized workflow engine, TWIST automates repetitive tasks such as preflight, color management, optimization and file delivery of print ready files, individually to the specs of each title. Its unique flexibility and scaleability and the way TWIST can act as the bridge between print and “E” production, make the difference between traditional workflow systems and a fully automated production environment, powered by TWIST.
Specifically designed to be implemented into already existing publishing workflows, DIALOGUE Engine adds color accurate viewing and communication services to high resolution files and enables document sharing without actual file transfer.