How brands can control packaging and marketing together

7
Sep

How brands can control packaging and marketing together

 

Finding the smartest solution for BRANDS to manage the packaging process and publish content

PACKAGING CHALLENGES

In today’s product development environment, products — and the technologies they’re based on — change rapidly, as do competitive products. Finding ways to optimize time-to-market is a critical component that directly affects revenue.

Companies need a solution to manage all activities — in-house or externally — to coordinate everything from design to final print, including regulatory compliance, localization and versioning to ensure efficiency.

THE SMART COCKTAIL FOR SUCCESSFUL PACK STRATEGY
1 – Organize, edit and share all the content of your brand assets
2 – Manage your marketing campaign as a whole (including packaging)
3 – Personalize your packaging on-line
4 – Smart Packaging for a new user engagement
5 – Management of 3D and Augmented Reality
6 – Measure your ROI and performance with advanced KPIs

Over the last few years, managing packaging activities has never been so challenging for most companies. Packaging has always been everywhere, and follows a new user experience.

Alongside the increasing number of SKUs and images, whoever you are, brand, design agency or producer, processes are more advanced than ever, and all content must be able to be published on mobile and managed from a Content Management System (CMS) for online shopping.

Companies need to face these challenges using a flexible, smart and easy packaging solution to engage new users, but with a costeffective ROI.

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