Primary Color


Essential proofs for PR1MARY COLOR

Primary Color is a global visual solutions company, turning heads and getting results with next-level marketing products since 1984. Whether it’s a project as small as a greeting card or as colossal as a skyscraper, they have it covered. They operate four state-of-the-art facilities—three in the Los Angeles area and one on Shanghai—with six core print services under their roofs: premedia, litho, large format digital, digital silkscreen, dye-sublimation, and variable data digital. All of these are color managed to each other, ensuring brand consistency for its clients across all print marketing materials. Primary Color has been certified as a G7 Master Printer and is an FSC and 3M certified company. Primary Color’s heritage and core competency is premedia, something they like to use to differentiate itself from other printers.


Until four years ago, Primary Color had been using a proofing and viewing color management solution that worked well for them, but the interface wasn’t easy for their clients to use. At the same time, some of Primary Color’s clients—and prospects—had been working with DALIM ES. They asked Primary Color to look at it, because it could help communications. They decided to invest in it.

Bay Digital, our reseller, helped with the installation,” remembers Chris Milos, Primary Color Management Specialist and Workflow Automation R&D. “In fact, they have been extremely helpful. They always answer the phone immediately, and assist us as quickly as possible. They’re terrific.”

DALIM ES is used both for proofing and for workflows. “We provide a few of our clients full, password protected access to our server where they upload images for us to retouch,” explains Milos. “DALIM ES is a good communication tool and keeps track of everything. The DIALOGUE Engine within ES also happens to be a very good color management engine. It enables us to set up color viewing for formal reviews, as well as formal processes for approvals.”

“DIALOGUE Engine’s color management control is very granular, versatile and flexible. Our clients and we can calibrate and use nearly any monitor to view accurate color; it’s not limited to a specific monitor or system. We usually make an initial office visit to connect the spectrophotometer to the monitor and teach the client how to calibrate it. The rest is easy,” comments Milos. “We also do brand management, so accurately matching our work is critical. We color manage across devices and substrates and output—and even our four facilities—making sure that the brand is communicated correctly to the customer.”

“Paper proofing is outdated. Our clients like the DIALOGUE Engine technology because the interface is very clean and easily accessible,” adds Milos. “DALIM ES client communication tools are accelerated for corrections. It’s easy to keep track of changes and log revisions. We have also been able to promote DALIM ES as a green service. There are no drivers or delivery services sending proofs, and the online system is faster and easy to use. In fact, my favorite thing about ES is revision tracking.”

How Primary Color conducts business really depends upon each customer, and ES is flexible enough to be set individually everyone. From DALIM ES, approved images are sent to other file systems.

One of the features that Milos has not used yet, but piques his interest, is the ability for clients to access and view their job directories securely in the Primary Color server from within DIALOGUE Engine. They can access the folders from within DIALOGUE Engine.

“One of our clients, a large retailer, requested a sizeable campaign requiring us to build 340 mechanicals,” notes Milos. “I can only imagine the nightmare it would have been to proof each piece manually. There were different sizes, images, texts, and locations—and other specific content. But, with ES, it was easy for the client to review them. It would have been a logistic nightmare if done in an analog way. And, tracking car brochures and car retouching is something that I know would be difficult if I were still doing it manually myself. We really appreciate that it is digital now.”

“DALIM ES has been easy to implement, it’s fast, and it’s accurate,” summarizes Milos. “We know we can build an even simpler interface, and make it even more efficient to get things done. Although we don’t have any solid plans, we are definitely looking into other features in ES. Who knows where it will end up?”