Brands and the Essential Importance of Digital Asset Management

The concept of brand “presence”, and its reach and diversity of meanings as never been stronger. Each week, numerous stories emerge to tell a brand’s story, or assert a form of engagement as competitive presence and the search for adhesion unfolds. Brands continue to explore and redefine edge points where perceived traditional advertising and experiential moments strike a resonant chord where the bits and bytes of digital meet the affirmation of presence.

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