Transforming retail creative operations
with automated workflows

What BODEN achieves with DALIM ES:

  • Search & find images based on automatically collected key criteria (metadata)
  • Automate workflows for image selection and approvals
  • Assure enterprise connectivity and future proofing through integration
  • Build a creative workflow that facilitates without regulating
  • Asset review and status through a visual, central image library
This workflow takes each project from photography to selecting the best image, preparing materials for page design, creating the pages — and, if necessary, retouching the images […]

Karen Phillipson, Creative Operations Manager,
Boden

The Challenge

Produce more content in less time to support their digital transformation

Boden has been going through a digital transformation. They are reviewing their business processes and technology to ensure they can [provide] right product at the right time, relevant and timely communication, and personalized and localized experiences. Their creative teams will need to produce more content in a shorter amount of time. And, as photography is a key part of any content they produce, the complexity means that they can no longer rely on folder structures and spreadsheets to find what is available to them.

BODEN DALIM SHOES

The Solution

Automated workflows ensure accuracy and accelerate creative operations

Boden adopted a visual and central image library to give their creative and marketing teams access to re- view their imagery and to know where they were in the production process. One of the more important workflows was one that involved image status change and repro integration. This workflow took each project from photography, to selecting the best image, preparing materials for page design, creating the pages—and, if necessary, retouching the images—and sending the page for production.

BODEN DALIM SHOES

The Company​

Boden creates clothes that bring color to a wardrobe and fun to one’s life.

It’s a very simple formula at Boden : “We’ll sort the clothes, you bring the smile.” Boden can be found not only at high-street shops and concessions, but also in online retail partnerships. Karen Phillipson , Creative Operations Manager, is responsible for making sure the creative teams have the processes and systems they need in order to meet the business requirements.

BODEN DALIM SHOES

About BODEN

Location:
London, UK

Turnover:
£350m

Type of activity:
Fashion Retailer

Number of employees: 
1,200

DALIM SOFTWARE products:
DALIM ES, DALIM TWIST

Reasons for purchase:
Repro Integration / Workflow Automation / Production status / Search & Find capabilities

BODEN DALIM SHOES
This excerpt was taken from the original article in DALIM SOFTWARE’s THEMAGAZINE issue 24.
READ THE FULL ARTICLE ON PAGE 18

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