Duwood Agency Tackles Modern Packaging Challenges with DALIM SOFTWARE

Agency Overview

Duwood is an independent branding and packaging agency with more than 30 years of experience in the mass-consumption sector. Historically established in France, the agency supports clients across a wide range of regions - particularly in the southern hemisphere, including Overseas France, North and West Africa, the Indian Ocean Islands, and Polynesia.

Specializing in food and beverage packaging, Duwood works with international groups, cooperatives, SMEs, and innovative agri-food startups. The agency also collaborates with incubators such as Euralimentaire in Lille, helping emerging brands bring products to market efficiently and responsibly.

A Fully Integrated Packaging Expertise

Duwood’s strength lies in its ability to combine three core areas of expertise into a single, coherent offering:

• Innovation and branding

• Packaging creation and supply-chain deployment

• Technical execution and prepress

This integrated approach allows Duwood to support complex, high-volume packaging programs while maintaining creative quality, technical accuracy, and speed to market.

“For more than 30 years, the agency has built a very strong expertise in mass consumption - especially in food and beverage.”

— Guillaume Boucher, CEO, Duwood

Why Duwood Chose DALIM SOFTWARE

Over the last 15 years, Duwood’s business model has evolved significantly. Creative processes, project management, and customer collaboration have become increasingly digital, making workflow transparency and asset control essential.

According to CEO Guillaume Boucher, digitalization is no longer optional - it is fundamental.

“The digitalization of the business process has become the rule. It is therefore essential to have tools that meet the expectations of our customers.”

After evaluating multiple solutions, Duwood selected DALIM SOFTWARE for its ability to support this transformation at scale.

Centralizing Assets and Collaboration

Several key capabilities made the difference in favor of DALIM:

• A SaaS-based platform aligned with Duwood’s organization

• Integrated Digital Asset Management (DAM) to centralize brand assets

• A powerful yet intuitive online proofing environment

“I chose DALIM for its SaaS approach, the integrated DAM, and its online proofing solution - which is both powerful and intuitive.”

The platform enables Duwood to manage a high volume of projects and customer types while maintaining tight control over costs and timelines.

Strengthening Client Relationships Through Collaboration

Beyond operational efficiency, DALIM SOFTWARE has become a strategic collaboration tool for Duwood and its clients - an advantage made even more critical during the COVID-19 pandemic.

“DALIM allows us more innovation, more responsiveness, and stronger links with our customers.”

By centralizing assets and approvals, Duwood gains a holistic view of each client’s brand ecosystem - allowing the agency to act proactively rather than reactively.

“Managing all the client’s assets gives us an overall vision. We can reflect together on creative solutions within a real partnership.”

Addressing Sustainability and Compliance in Packaging

Duwood is acutely aware of the environmental, social, and ethical challenges facing the packaging industry. As consumer expectations shift toward responsibility and transparency, packaging must evolve accordingly.

From reducing packaging size and ink coverage to exploring alternative materials, innovation plays a key role.

“Our role is to constantly innovate to significantly reduce pollution—sometimes through simple actions like reducing the rate of inking.”

DALIM SOFTWARE supports these initiatives with tools that help control ink coverage and manage compliance data. Transparency is further enhanced through QR codes linked to DAM-managed data, enabling brands to share critical product information such as allergen content.

A Platform for Responsible Innovation

For Duwood, DALIM SOFTWARE is more than a production tool - it is a foundation for innovation, collaboration, and responsible packaging design. By combining DAM, online proofing, and workflow control, the agency is well positioned to support modern brands navigating complex regulatory, sustainability, and market demands.