Quad: Building a Unified Production Platform at Global Scale

Introduction to Quad

Quad is a global marketing experience company employing approximately 15,000 people worldwide. It delivers integrated marketing solutions across print, digital, data, technology, media, creative services, and managed services. With one of the most comprehensive print manufacturing operations in the industry, Quad serves a wide range of industries and manages highly complex, high-volume production environments.

Over the last decade, Quad has expanded its capabilities through strategic acquisitions of creative agencies, digital marketing firms, and print companies, creating a diversified ecosystem that demands consistency, scalability, and operational control.

The Need for a Unified Workflow Platform

As Quad’s business expanded, so did the complexity of its production workflows. Multiple legacy systems and fragmented processes made it increasingly difficult to standardize premedia operations, collaborate efficiently across teams, and support new product mixes at scale.

To address these challenges, Quad began replacing older systems with DALIM SOFTWARE tools, following the acquisition of Vertis. This transition marked the beginning of a long-term strategy to consolidate workflows into a single, flexible platform.

DALIM became the backbone of Quad’s premedia operations.

Standardizing Premedia at Enterprise Scale

DALIM SOFTWARE now supports a broad range of critical production functions at Quad, including:

• Automated preflighting and trapping

• Color management and rendering

• Soft proofing and collaborative review & approval

• Workflow orchestration across diverse product mixes

The platform’s flexibility allows Quad to configure workflows that adapt to different production requirements - without forcing teams into rigid, one-size-fits-all processes.

“We’re able to streamline our processes and offer a single platform for managing all product mixes, which has allowed us to capture additional market segments for some of our clients.”

Steven Oleksak, Executive Director of PreMedia Operations, Quad

Driving Productivity and Collaboration

By consolidating premedia operations onto a single platform, Quad significantly improved both internal efficiency and external collaboration. Teams now work within a unified environment that supports faster turnaround times, fewer errors, and clearer communication between departments and partners.

The ability to tailor workflows to specific process challenges has proven especially valuable in supporting Quad’s diverse client base and evolving service offerings.

“DALIM is one of the most robust workflow solution platforms on the market, offering great possibilities to streamline internal and external processes.”  Steven Oleksak

A Platform Built for Growth

DALIM SOFTWARE has become a strategic enabler for Quad - supporting its continued expansion, operational agility, and ability to deliver consistent quality at scale. The platform not only modernized Quad’s production infrastructure but also positioned the company to adapt quickly as new services, technologies, and market demands emerge.

By standardizing workflows while preserving flexibility, Quad built a production foundation capable of handling everything - from high-volume print manufacturing to complex, multi-channel marketing execution.