Fleury Michon: Meeting Food Packaging Challenges with Compliance and Sustainability

How Fleury Michon Transformed Packaging Compliance & Speed with DALIM

Fleury Michon - one of France’s most trusted food manufacturers, produces over 1.3 million packaged products every day across 12 production sites. When a major visual identity refresh exposed the rising complexity of packaging coordination, regulatory compliance, and supplier collaboration, the company chose DALIM to modernize and centralize its entire packaging lifecycle. The result: faster approvals, fewer errors, complete traceability, and total control over brand and regulatory requirements.

A Legacy Food Brand Facing Modern Packaging Complexity

Fleury Michon, a family business founded in 1905, is a major player in the French food industry. Specializing in charcuterie, ready-cooked meals and surimi, the company markets over 1.3 million products per day via major retailers such as Leclerc, Carrefour, and Auchan. With 12 production sites - 10 of them in France - the scale and speed of packaging production is immense.

A Visual Identity Overhaul Exposed Structural Bottlenecks

In 2018, during a major brand redesign, the marketing department recognized the need to completely re-engineer its packaging process. Hundreds of SKUs, diverse packaging formats, multiple agencies, varied printing techniques, and complex regulatory requirements created significant operational risk.
A centralized, secure, and traceable solution became essential.

Choosing DALIM for End-to-End Packaging Governance

Fleury Michon selected the DALIM platform - deployed and hosted by DATASOLUTION, an independent marketing production agency and DALIM SOFTWARE partner.

Collaborative workshops were held to tailor the solution precisely to the company’s workflows.

One Unified Workflow for All Packaging Files

Today, all creative files, film, cardboard, labels, and more, enter a single, structured validation workflow including:

• Centralized annotations

• Version comparison

• Format & color control

• Regulatory compliance checks

• Full traceability & audit trails

• Automated archiving

Email chains, Excel trackers, and error-prone manual validations have been eliminated. The result is a faster, more reliable packaging lifecycle.

Brand Consistency, Regulatory Compliance, and Security by Design

The DALIM platform centralizes every graphic element, ensuring:

• Consistent application of brand guidelines

• Compliance with food labeling regulations

• Secure access control and digital sovereignty

• Complete accountability for each stakeholder

Each validation is time-stamped, and every approver retains clear responsibility - a critical requirement during regulatory audits.

Regaining Control of the Entire Packaging Supply Chain

DALIM allowed Fleury Michon to reclaim full ownership of its marketing content and graphics operations.

Data governance, sovereignty, and CSR considerations are now embedded directly into the production process. Hosted in the DATASOLUTION cloud, the solution provides performance, scalability, and long-term reliability.

A Platform the Teams Can’t Imagine Working Without

As Fabienne Micheneau of the Marketing Department explains:

“Our teams can no longer imagine working without this platform. DALIM has become a strategic, everyday tool at the center of Fleury Michon’s packaging operations".