The Need for Centralized Digital Asset Management
As Loacker’s product portfolio and global reach expanded, so did the volume and complexity of its digital assets. Recognizing the need to organize its extensive asset library and ensure consistent data quality, the company initiated a project to consolidate all digital assets into a single, centralized platform.
The goal was to make assets easily accessible to both internal and external stakeholders, including sales teams, agents, and retailers, while supporting modern usage scenarios such as mobile access and offline availability.
Integration Challenges and SAP Alignment
One of the most significant challenges during implementation was integrating the DAM solution with Loacker’s existing SAP management system. The complexity of the company’s bill of materials and varied data structures required careful streamlining to ensure consistency and operational efficiency.
Through structured analysis and optimization, Loacker successfully transformed the DAM platform into a graphical interface for SAP. This integration automated the creation of product data, reduced manual processes, and significantly improved internal workflows.
Enhancing Collaboration Across Teams
To further improve collaboration and workflow efficiency, Loacker fully integrated its DAM solution with the MS SharePoint Portal and the DALIM SDK. This integration provided seamless access to creative marketing materials such as packaging artwork and point-of-sale displays, all viewable in high resolution.
The DALIM SDK plays a central role in the review and approval process. When artwork is ready for review, stakeholders with the appropriate permissions are automatically notified and can add annotations directly within the system. A Virtual Compare feature enables side-by-side comparisons to detect even the smallest differences between versions.
Project managers benefit from complete visibility into all comments and suggestions, with full traceability and accountability. This digital process streamlines reviews, ensures accuracy, and supports localized adaptations across markets.
Workflow Automation and Approval Governance
Annotations and reviews are fully integrated with Loacker’s internal approval workflow, known as “RUNDLAUF.” This integration further optimizes workflows, accelerates approvals, and improves productivity across departments.
Every step of the review process is recorded, ensuring consistency, compliance, and transparency , critical for a brand operating at global scale.
Implementation Approach and Partner Collaboration
The success of the project was driven by a comprehensive assessment phase. During this stage, the project team explored system capabilities, shared business needs, and defined clear process rules.
Loacker selected the Chalco.net solution for its modular architecture and seamless integration with existing systems, allowing for a tailored and efficient implementation. Throughout the project, the Hyphen-Group team provided expert technical guidance and aligned closely with Loacker’s vision and requirements.
Their collaborative approach, friendliness, and responsiveness fostered strong cooperation among key users and supported effective change management across the organization.
Looking Ahead: Continuous Optimization
Looking to the future, Loacker plans to implement customized front-end solutions for external users such as sales teams, agents, and retail partners. At the same time, the company continues to prioritize maintaining and optimizing the core DAM functionalities to ensure long-term performance and scalability.
Results and Business Impact
Loacker’s case history demonstrates how strategic digital asset management can streamline operations, enhance collaboration, and improve stakeholder experiences. By centralizing assets, automating workflows, and integrating with enterprise systems, Loacker has strengthened governance while increasing agility.
Through continuous optimization of its DAM environment, Loacker continues to uphold its reputation for excellence, delivering premium products supported by equally robust digital operations.
