8 min read
Rebecca Freeman: Jul 19, 2026 4:30:53 PM
A packaging artwork gets approved on three different monitors, in three different offices, by three different reviewers. Everyone signs off. The job...
9 min read
Rebecca Freeman: Jul 15, 2026 7:14:26 AM
A single missed decimal in a nutrition panel. A pantone that shifted half a shade on a different substrate. A barcode that scans fine on a monitor...
8 min read
Rebecca Freeman: Jul 7, 2026 12:22:14 PM
A folding carton doesn't get one review. It gets five, maybe eight, before it's anywhere near a press. Structural design has to sign off on the...
10 min read
Rebecca Freeman: Jun 25, 2026 9:12:32 AM
There's a specific kind of frustration that marketing leaders know well. A campaign is ready. The assets are done. And then the approval process...
9 min read
Rebecca Freeman: Jun 8, 2026 11:43:42 AM
Y You have a problem. Whether you are managing a product recall investigation, a regulatory review of a financial promotion, or an FCA audit of...
8 min read
Rebecca Freeman: Jun 3, 2026 1:06:08 PM
Your packaging artwork is approved. Your social video is still waiting on three stakeholders. Your campaign microsite HTML needs a legal sign-off....
10 min read
Rebecca Freeman: May 6, 2026 11:22:46 AM
Retail marketing moves fast. A seasonal campaign might involve dozens of creative assets, hundreds of regional variants, multiple rounds of...
11 min read
Rebecca Freeman: Apr 28, 2026 3:12:05 PM
Most teams don't set out to choose the wrong software. They do their research, sit through demos, pick the option that looked most impressive, and...
