5 min read
Rebecca Freeman: Sep 14, 2026, 12:27:41 PM
Let's be honest, the barcode has never been the star of the packaging conversation. It sits quietly at the bottom corner of the pack, does its one job at the till, and nobody thinks about it again. Design teams argue over color, structure, and...
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8 min read
Rebecca Freeman: Sep 14, 2026, 12:03:16 PM
Six years ago, a mid-size beauty brand might have run 40 SKUs across two markets. Today, that same product category often means 200 SKUs, five...
8 min read
Rebecca Freeman: Sep 14, 2026, 11:46:06 AM
Somewhere in most organizations, there's a folder full of "final_v2" files that three different people can open, edit, and re-save without anyone...
8 min read
Rebecca Freeman: Sep 7, 2026, 12:31:27 PM
Ask any creative operations manager where a project actually lives and you will usually get three different answers. The brief is in a project...
7 min read
Rebecca Freeman: Sep 7, 2026, 12:12:15 PM
A returning customer submits an order that looks identical to the one they placed three months ago. Same file, same specs, same store. On paper, this...
8 min read
Rebecca Freeman: Sep 2, 2026, 12:08:36 PM
It's the day before a print run, and someone finally asks the question nobody wants to hear: "Is this the approved version of the artwork?" Three...
10 min read
Rebecca Freeman: Sep 2, 2026, 11:25:51 AM
A single mistranslated dosage instruction can do more damage than any packaging error on the market. Get a varnish registration wrong and you reprint...
8 min read
Rebecca Freeman: Aug 11, 2026, 3:21:14 PM
A recalled batch of packaging rarely starts with a design mistake. It usually starts with a regulatory detail that got missed somewhere between the...
7 min read
Rebecca Freeman: Aug 10, 2026, 5:42:05 PM
A new flavor variant needs to hit shelves in six weeks. The formula has changed, which means the ingredient panel has changed, which means legal...
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3 min read
Rebecca Freeman: Aug 10, 2026, 11:01:59 AM
Behind every smooth rollout and resolved support ticket at DALIM is a team of people who show up for our clients every single day. In this edition of...
