TWIST consistently processes variables for Ceanothe

Ceanothe, based in Lyon, is a company that has been creating, developing and manufacturing decorative frames, photo albums and wall decoration products since 1975. The result of the amalgamation of several French companies, Ceanothe distributes mainly through the entire “specialist” network, large DIY and furniture stores (Conforama, Leroy-Merlin) and supermarkets (Carrefour, Auchan, etc.). Ceanothe’s key brands: Brio, Imagine, Panodia and Artis are present in many European countries, but also internationally (North America, Australia, Japan, the Middle East, etc.)


Manufacturing photo albums, photo frames and wall decorations means Ceanothe has to manage digital printing sites, including the prepress production. In collaboration with Pixel Tech, its Folio integration partner, Ceanothe has just implemented TWIST at the heart of this system. Interview with Mr. Sylvain Delille, Director of the IT Department at Ceanothe, about the reasons behind this decision.

What needs did you identify that led you to choose TWIST?
Our problem was two-fold:
1) We needed to find a lasting solution that could replace the existing tool from a company that we recently acquired. This tool, developed in Open Source, rested on the shoulders of one person internally. Plus, it was neither modular nor documented, and only concerned one part of production.

2) We were looking for a configurable solution for entering variables on the back of our prints. We wanted to be able to print a print copy on the back of the same image containing either a distributor’s brand or information such as a logo, copyright, Gencode, etc. We wanted to inject this information from our ERP to the tracer RIPS.

Integration of TWIST is fairly recent. What are your returns?
In replacing the internal system with TWIST, we opted for a tool maintained by an editor (DALIM SOFTWARE), and the abilities of that tool in terms of configuration were clearly localised at our integrator’s, Pixel Tech. This tool, which now applies to all production, was configured in 2 days in our factory of 22 tracers. The tool has been in production there for 3 weeks, and there has been no need for intervention.

And regarding the second point of your expectations?
The information printed on the back of the documents, which would have required the old tool to be reprogrammed, is now processed as variables. We have developed an interface between the 2 systems in the form of XML files and, when our sales administration receives an order, it ends up in TWIST. The DALIM SOFTWARE tool makes the appropriate links, in particular to our image base, then creates the print copy by integrating all the right settings.

So, mission accomplished for TWIST; what are the future prospects for development at Ceanothe as far as prepress goes?
Following this processing of variables, in the very near future, we will be offering our customers new customised printing possibilities.

In addition, we are going to install a CAPM system at the factory soon. TWIST will inevitably be affected in terms of variables management because production monitoring barcodes will be printed on the back of canvases. Then, for all our production sites, we are going to implement GMG ColorServer, with Pixel Tech, in order to standardise our colorimetry.

Interview by Didier Destabeaux