This is the time to register to our new #DAM #Webinar Henry Stewart Events 16th October 2018 6:00 PM – 7:00 PM CEST with a great use case of Boden to study How the leading British clothing retailer, creates #customer engagement thanks to #DAM with Karen Phillipson Isabelle Billerey-Rayel and Frédéric Sanuy.
#Retailers, and #brands in general, must provide a compelling #customer hashtag#experience through phygital #marketing. With multichannel #customers spending three to four times more than single-channel customers, it’s important that organisations review their #business processes and technologies to adjust to this new reality.
Boden is a British clothing retailer founded in 1991 by Johnnie Boden selling primarily online and by mail order and catalogue. The company sells in several countries, with websites for the United Kingdom, the United States, Germany, and Australia.
The #business goal is to develop a #marketing technology ecosystem that enables them to create targeted and personalised engagement with #customers, across #channels, driving increased customer engagement and sales.