A Case for Automating Retail Marketing Workflows
As we know, operating a retail business of any kind and size requires, among many things, tight control of costs. This means careful oversight in merchandising, in-store operations, finance management, and many other areas.
However, there is one production area that seems to be overlooked at times, although it significantly impacts the success of sales – creative operations.
In this case, time to market does not refer to deadlines attributed to warehousing logistics but, instead, the time to assure that promotional materials – flyers, newspaper inserts, direct mail, POS, and others – arrive on time to reach customers and meet their production requirements. As many advertising departments have moved in-house, the attention to detail is even more critical.
Download the whitepaper and learn more about challenges and solutions for workflow automation in retail.